African Safaris

This travel company wanted a catalog which focused on their African safaris. The beginning of the catalog showed viewers what set them apart from other companies -  comfortable lodging, expert guides, and a typical day on safari. Trip spreads featured large fonts for readability, brief trip descriptions, highlights and extensions, and quotes from clients on previous safaris as well as a map. Trips were organized by group departures, private journeys, and cultural expeditions. A map of Africa's parks, not only serves to show locations, but provides a visual guide with photos highlighting what each park is known for.