Musiker Tours

Offering teen tours around the United States and Europe, this company needed a catalog that would show off its action packed adventures, while assuring parents that their teens were safe and well cared for. The design had to be fun and sophisticated in order to appeal to both generations. Clever headlines helped grab the reader's attention ("Our Tour Leaders - They're Like Family, Only More Fun"). Color was used to differentiate the tours, and each tour color appeared in monotone photos, maps, and sidebars of information. These colors repeated in the table of contents and informational sections of the catalog. Photos focused on happy, active, groups of teens, which helped emphasize that teens would make new friends from all over the country and have the best summer of their lives.

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